Twitter has started rebranding the “X” app that owner Elon Musk has been talking about for a long time. As part of the rebrand, the iconic blue bird was replaced with a black logo of the letter X.
Twitter’s iconic blue bird logo is out as it rebrands the “X” app, and it turns out “Tweets” have arrived too. Twitter owner Elon Musk said posts on the platform should take on a new name – “x’s” in line with the change to “X”.
“So now that Twitter has been rebranded, what are tweets called now?” Sawyer Merritt, who appears to have suggested the new X logo, asked on Monday.
Find out how business leaders are strategizing to build talent capabilities and empower employee transformation. Musk has hinted at his plans for an “Everything App” called X for months, and the rebrand is another step in that direction.
Twitter CEO Linda Yacarino described her vision for the expanded app in a series of tweets — or rather, “x’s” — on Sunday.
“X is the future state of limitless interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services and opportunities. He wrote, “Powered by AI, X will connect us all in ways we have only begun to imagine.”
Twitter very quietly unveiled its new image at its San Francisco headquarters at midnight, introducing the new X logo.
Its signature blue bird has been replaced by a new logo – which looks suspiciously like a generic Unicode character. Musk says the image will “definitely be refined” in the future.
And that’s not all there is to do: The blue button to post still says “Tweet,” the search bar still reads “Search Twitter,” and the website URL is still Twitter.com.