On Saturday, Elon Musk introduced a controversial limit on how many tweets users can view per day. Advertising experts told Reuters that this could undermine Linda Yacarino’s efforts to save the company.
Advertising experts have told Reuters that Elon Musk’s controversial Twitter rate cap could harm CEO Linda Yaccarino’s work to improve the company.
Lou Pascalis, a former marketing boss at Bank of America and founder of advertising consultancy AJL Advisory, told the news agency that Ykarino Musk is the “last best hope” for reviving the company’s value.
The move, he said, signals to the market that it has not been able to empower itself to defend itself. And Mike Proulx, research director at Forrester, told Reuters the limits are “much worse” for users and advertisers already angered by Musk’s “chaos.”
The Twitter CEO took over just weeks before Musk took over leadership of the company last month. Linda Yaccarino used to be the head of advertising sales at NBCUniversal.
And his expertise in that area could be key in encouraging advertisers to return to Twitter and making the platform more profitable.
While Musk told the BBC in April that “almost all advertisers are back,” an internal presentation obtained by The New York Times showed that US advertising sales in the same month were down 59% from a year earlier.
To remedy this, Linda Yaccarino told employees to deploy “hand-to-hand combat” to persuade advertisers to return by meeting him in person, rather than meeting behind a desk, reports the Financial Times.
As Insider’s Kali Hays reports, she has hosted two office events called “Tea Time” to boost employee morale. But all their efforts may be in vain as Musk continues to make unpopular changes to the platform.
Most recently, he announced on Saturday that unverified users could see only 600 tweets a day, or 6,000 tweets if they paid $8 a month for Twitter Blue, he criticized data scraping by AI companies. criticized.
This triggered an exodus of users to similar platforms such as BlueSky, backed by Twitter co-founder Jack Dorsey, whose new sign-ups have stalled due to increased demand.
Insider contacted Twitter for comment. The company replied with an automated message that made no mention of the inquiry.