According to the FT, a Twitter director was reprimanded for arranging a one-to-one meeting with Elon Musk. The FT said Esther Crawford introduced herself to Elon Musk at Twitter’s cafe before the deal was completed.
The Financial Times reported on Tuesday that a Twitter director had been asked to arrange a face-to-face meeting with Elon Musk. On Musk’s first visit to Twitter’s headquarters in San Francisco, Esther Crawford, director of product management, introduced herself at the company’s cafe.
people with knowledge of the matter told the FT. The people told the publication that Crawford arranged a meeting with Musk in which they planned to discuss their ideas about paying creators and the site. Elon Musk liked his idea, but his move irritated other employees. People familiar with operations at Twitter told the FT.
People told the FT that a senior politician reprimanded Crawford for speaking to Elon Musk instead of making direct contact. In November, Crawford was photographed in a sleeping bag on the floor in the office. He retweeted the photo saying that his team was “pushing round the clock to meet the deadline”.
A senior employee, who wished to remain anonymous, told the FT that the sleeping bag incident “upset people”. The same employee described Crawford as an interpreter between Musk and the product team. Crawford declined to comment to FT. Neither he nor Twitter immediately responded to Insider’s request for comment.
The FT reported that Crawford introduced himself to Musk during his first visit to the company headquarters, which was on October 26, two days before Musk’s Twitter deal closed. On the day of his visit, the billionaire shared a video on Twitter of him carrying a sink into his office with the caption: Entering Twitter HQ – let it sink in.
Crawford’s LinkedIn profile says she began her role as director of product management in late 2020. Crawford remains active on Twitter, posting updates about the site and new features that are about to be launched.