Trump White House stormed the liberal stronghold of Bluesky on Friday, unleashing a 52-second video montage of provocative memes that has left the platform’s 30 million mostly left-leaning users reeling. Dubbed “greatest hits,” the post – captioned “What’s up, Bluesky? We thought you might’ve missed some of our greatest hits, so we put this together for you. Can’t wait to spend more quality time together! ❤️” – marks the administration’s boldest foray yet into enemy territory, blending triumphant policy wins with savage trolling.
The video, set against upbeat narration touting “America’s comeback,” features a whirlwind of viral hits from President Donald Trump’s nine months back in the Oval Office. Highlights include sun-faced edits of Trump rising over border walls, a framed autopen mocking the Biden era, and the infamous “Daddy’s Home” meme repurposed from NATO’s Mark Rutte. But the real firestorms erupted from two gems: an AI-generated image of Trump as pope, and a doctored photo of House Minority Leader Hakeem Jeffries (D-N.Y.) in a sombrero and mustache, tied to a satirical “Gulf of Mexico renaming” executive order. Jeffries swiftly condemned it as “racist,” prompting Vice President JD Vance – who joined Bluesky in June and briefly faced a mistaken ban – to counter with his own AI clip of a crowned Trump, lampooning the ongoing “No Kings” protests against perceived authoritarianism.
Bluesky, born in 2023 as a decentralized haven from Elon Musk’s X, exploded in popularity post-2022 when disillusioned liberals fled Twitter’s rightward tilt. Now, the White House’s arrival feels like conservatives crashing a safe space gala. Within hours, the @WhiteHouse account ballooned to over 3,500 followers but amassed a staggering 50,000 blocks – an “epic backfire,” as one viral Bluesky thread quipped. Retaliatory memes flooded in: Epstein conspiracy jabs at Trump allies, digs at Vance’s family life, and roasts of Defense Secretary Pete Hegseth’s rumored bar tabs. “Gaslighting at 1600 Pennsylvania Ave,” read one top reply demanding declassified files.
The assault didn’t stop there. Sister agencies piled on: The Departments of Interior, Health and Human Services, Homeland Security, and even the War Department launched accounts, echoing the meme mayhem. Homeland Security’s debut pleaded for help averting a “Democrat government shutdown,” while the War Department boomed in all caps: “The most powerful military in the world is now on Bluesky.” This fits the Trump 2.0 playbook: since January’s inauguration, official channels have ditched decorum for dopamine hits, prioritizing virality over gravitas. Trump, Truth Social’s kingpin, rarely ventures beyond his app, but this expansion screams strategy – “reach Americans wherever they scroll, friendly or foe.”
Reactions cleaved along partisan fault lines. Conservatives erupted in glee on X, hailing it as “trolling paradise” and a call to arms: “Flood Bluesky, patriots!” Fox News framed it as gleeful payback, while Twitchy crowed about exploding leftist heads. Liberals, meanwhile, decried the “unserious” stunt as emblematic of chaos governance. “When the White House trolls instead of leads, democracy memes itself to death,” lamented a Chicago Tribune commenter. The Daily Beast tallied the backlash as a “thoroughly unwelcome” flop, with users blocking en masse to reclaim their echo chamber.
As of Sunday, the post’s cross-platform ripple effects show no signs of fading. X buzzes with shares, amassing millions of views, while Bluesky’s algorithm – user-controlled, not Musk-mandated – struggles to contain the influx. Critics warn of eroded institutional dignity; supporters counter it’s democratizing discourse, forcing blue bubbles to burst. In an era where memes outpace manifestos, the White House’s Bluesky blitz underscores a truth: Politics isn’t policy anymore – it’s performance art. Will this lure more conservatives to the platform, or just accelerate the great unblocking? One thing’s certain: Washington’s meme lords have redrawn the digital battlefield. Stay tuned – the hearts and blocks are still flying.
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