Jasmine Crockett Flips Trump’s “Low IQ” Attack Into a Bold Message as She Launches Texas Senate Campaign

Democratic Congresswoman Jasmine Crockett has officially launched her campaign for the United States Senate from Texas — and she’s doing it using former President Donald Trump’s own words.

Her debut campaign ad, released Monday morning across X, YouTube and television markets in Texas, instantly went viral for its striking simplicity and powerful symbolism. Rather than beginning with a traditional biographical message, endorsements, or sweeping shots of Texas landscapes, Crockett chose to open her Senate bid with the one thing most candidates would run from: Trump’s insult.

The 30-second ad begins in total silence. Crockett stands against a plain backdrop, emotionless but unwavering, staring directly into the camera. Then, Trump’s voice fills the background. He can be heard calling her a “very low-IQ person” and mocking her rising national visibility as a threat to Republicans. Instead of countering the insult with outrage or explanation, Crockett does something few expected: she lets the audio play unchallenged.

As Trump’s attack echoes, Crockett slowly turns her head, looks straight into the lens, and cracks a confident smile. The ad ends with a bold white-on-black message:
“Crockett for U.S. Senate — Texas Deserves Better.”

The video instantly dominated political feeds, with supporters cheering it as a “masterclass in political jiu-jitsu” — turning an opponent’s blow into her own momentum — and critics dismissing it as “performative drama” designed to provoke. But regardless of reaction, one thing is clear: Jasmine Crockett has positioned her campaign as fearless, unapologetic, and unafraid of confrontation.

Crockett, currently representing Texas’ 30th Congressional District, enters the Senate race following her rising national profile, viral congressional moments, and strong fundraising network. Her entry also reshapes the Democratic primary. With her official announcement, several insiders say rival candidates are reassessing the competitiveness of the race. One prominent Democrat has already stepped aside, clearing Crockett’s path toward front-runner status.

Her challenge is formidable. She is running for the seat held by Republican Senator John Cornyn, a longtime political heavyweight in Texas and close ally of the GOP establishment. Texas has not elected a Democrat statewide in over 30 years, making Crockett’s bid both historic and uphill. But her supporters argue that her bold messaging, national visibility, and ability to mobilize younger and minority voters give Democrats their strongest shot in years.

Political analysts are split. Some say the ad brilliantly converts Trump’s insult into a rallying cry, potentially energizing millions of voters who are exhausted by negativity and political bullying. They believe Crockett’s strategy turns the traditional script upside down: instead of avoiding attacks, she embraces them to define her identity and resilience.

Others warn that the tactic could backfire. Texas remains a largely conservative state, and leaning too heavily into anti-Trump messaging may alienate swing voters or rural communities that Democrats need to penetrate. GOP strategists have already mocked the video, arguing that Crockett is “running a national campaign, not a Texas one,” and suggesting voters won’t reward what they call “attention-seeking theatrics.”

Still, her supporters insist that Crockett is not trying to be a conventional candidate — she is aiming to represent a new generation of Texans who value authenticity over polish.

In her post-announcement statement, Crockett said:
“Texans are tired of being talked down to. Tired of being ignored. Tired of the same old politics. If someone wants to call me low-IQ, I’ll let voters decide who’s actually fighting for them.”

With this launch, she has made one thing unmistakably clear: she will not back down from Trump, the GOP, or anyone who underestimates her. And as Texas becomes a critical battleground in 2026, Jasmine Crockett’s unconventional debut may signal a campaign unlike any the state has seen before.